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The following article is based on our exclusive database of the most important hospitality real estate investors in the US, specifically targeting investors in Florida.
The list contains several valuable data points, such as general contact details and the names of the management. We also indicate the real estate investment focus of the listed firms (e.g. residential, office, hospitality, retail, etc.). The list is available for immediate download as an Excel file via our online shop.
The established thousandinvestors research team has identified that Starwood Capital Group is the largest hospitality real estate investor from Florida, with more than $115B in assets under management.
What is the investment focus of Starwood Capital Group?
The Starwood Capital Group is a prominent global private investment firm that, since its founding in 1991 by Barry Sternlicht, has managed approximately $115 billion in assets. The firm’s investment portfolio is diversified, encompassing industrial, multifamily, office, and mixed-use properties.
The firm’s strategic emphasis on the hospitality sector is evident. Starwood has established itself as a preeminent figure in the realm of hotel investments, achieving this distinction through the acquisition and strategic repositioning of underutilized assets in prominent urban and resort markets on a global scale. The company has also developed proprietary lifestyle brands, including 1 Hotels, Baccarat Hotels, and Treehouse Hotels. The firm’s international operations, spanning China, Europe, and other regions, utilize management contracts and joint ventures, enabling efficient scaling. This comprehensive, experience-driven approach enables Starwood Capital to adapt to changing market conditions and deliver sustained long-term value in hospitality investments.
Alternative candidates for the AUM-based ranking of hospitality real estate investors in Florida
The most substantial alternative candidate for our ranking is Driftwood Capital, a preeminent private equity real estate firm that has a particular focus on investments in the hospitality sector. With a portfolio of over $4 billion in hospitality assets under management and nearly 16,000 hotel keys across more than 80 properties, Driftwood combines extensive sector expertise with an integrated approach to ownership and operations. The investment model employed by the company is predicated on sponsor capital and hands-on hotel management experience, allowing the company to source, underwrite, and structure deals that deliver superior risk-adjusted returns. Driftwood’s vertically integrated platform encompasses acquisitions, development, financing, asset management, and operations, ensuring that interests are aligned and control is maintained throughout the entire investment lifecycle.
Another major hospitality real estate investor is Integra, a multidisciplinary real estate investment and development firm committed to creating value and fostering growth while positively impacting the communities it serves. Since its establishment in 2006, Integra has effectively invested across a variety of asset classes, encompassing mixed-use developments, affordable and market-rate housing, residential condominiums, office buildings, marinas, hotels, and retail establishments. Notable projects include the St. Regis Residences in Miami’s South Brickell neighborhood and Aventura ParkSquare, a large-scale urban mixed-use development.
Both investors are part of the thousandinvestors list of the largest hospitality real estate investors from the US.
Image source: Martin Zangerl via Unsplash (June 29, 2025)
You might also be interested in this article: Ranking: Top 10 Real Estate Investors from Florida
