Is Auriga Funding Fashion? Unveiling Investment Trends in Apparel Startups


This article is based on the research process for our list of the 600 largest investors for apparel startups. You can download the list with just a few clicks.

Introduction to Auriga Partners

Auriga Partners has been a significant player in the French venture capital landscape since 1998, renowned for its pioneering approach and multi-specialist investment strategy. The firm’s commitment to fostering collective intelligence and supporting entrepreneurs through various stages of growth is evident in their impressive track record.

Auriga’s Investment Focus

With over €435 million in assets under management and more than 120 companies financed, Auriga stands out as an investor that champions innovation and sustainability. Their portfolio showcases a strong emphasis on IT and Life Sciences sectors, with a geographical focus mainly on Europe. The success stories within their historical generalist funds, such as Neolane’s sale to Adobe and the unicorn Nexthink, underline their ability to identify and nurture high-potential startups.

Supporting Apparel Startups

While Auriga Partners has not explicitly highlighted apparel startups as a primary focus area, their sectoral funds suggest an openness to diverse industries. For instance, the Luxury Tech Fund (2017) & Cuir Invest (2019) are particularly interesting as they invest in early-stage companies transforming our lifestyles – which could potentially include innovative apparel startups focused on second-hand fashion, clean beauty, or upcycling trends. These investments align with Auriga’s ethos of backing projects that drive positive change in our societies.

Auriga’s Thematic Funds

Auriga’s thematic funds like Luxury Tech Fund demonstrate their commitment to specialized themes that have future potential. This strategy extends beyond just financial support; it encompasses mentoring, networking opportunities, and sharing expertise – all crucial elements for accelerating business growth. One notable success story from these thematic investments is Vestiaire Collective, which achieved unicorn status underlining the potential of Auriga’s strategic approach.

Geographical Reach and Sector Specialization

The firm’s geographical reach primarily spans across Europe with targeted investments in territories known for innovation ecosystems rich in human capital. This regional expertise could be beneficial for apparel startups looking to scale within European markets.

Auriga’s CSR Commitment

Auriga Partners is also committed to Corporate Social Responsibility (CSR), ensuring that environmental concerns and social governance play a role in their investment decisions. This commitment might appeal to apparel startups that prioritize ethical practices and sustainable business models.

Conclusion: A Potential Ally for Apparel Startups?

In conclusion, while Auriga Partners does not explicitly state an investment in apparel startups as part of its core strategy, its multi-specialist approach and involvement in funds that support lifestyle transformations suggest there may be room for collaboration with innovative companies in this sector. Apparel startups seeking venture capital should consider reaching out to Auriga Partners if their business aligns with the themes of innovation, sustainability, and positive societal impact that Auriga endorses.

Picture source: charlesdeluvio

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