This text outlines an assessment of a global database of private equity investors. Our team employed a keyword tracking method to pinpoint investors whose websites contain terms associated with sports. Consequently, a detailed Excel spreadsheet was developed to precisely pinpoint pertinent investors in the sports field.
Private equity investments in the sports sector usually involve funding sports-related businesses, such as professional sports teams, sports technology companies, fitness and wellness brands, sporting goods manufacturers, and sports media and entertainment enterprises.
In this article, we are introducing three interesting equity funds from our keyword crawler-based sports-private equity investors list.
1. Primary Capital Partners LLP (London)
Primary Capital Partners LLP, located in London, is a private equity firm that specializes in investing in UK-based growth companies valued between £20 million and £100 million. In the sports sector, Primary Capital Partners has made a significant investment in Sigma Sports, the UK’s leading omni-channel retailer of premium bikes, parts, clothing, and accessories. This investment represents Primary’s involvement in the sports retail market. Sigma Sports received a minority investment from Primary Capital Partners, demonstrating the firm’s dedication to supporting top businesses in high-growth markets and sectors such as sports and leisure.
2. Three Hills Capital Partners (London)
From my quick search, I discovered that Three Hills Capital Partners is a well-known private equity firm based in London. They are known for their pioneering role in European mid-market preferred capital. The company began operating in this field in 2008 and has since expanded to include a diverse team of 23 individuals from 8 different countries, with extensive experience in both private equity and private credit. The private equity firm invested heavily in the sports sector by partnering with Genius Sports Group. THCP’s investment in Genius Sports, a leading sports technology company, began in 2015. Genius Sports specializes in capturing and distributing real-time sports data, offering software solutions to sports betting and lottery companies, as well as sports associations worldwide.
3. Exponent Private Equity LLP (London)
Active Partners is a London-based private equity firm that specializes in investing in growth-stage businesses across various sectors, including food and hospitality, well-being, health, sports and fitness, travel, media and entertainment, online media, eCommerce, and other consumer technology sectors. The company is renowned for collaborating with innovative entrepreneurs to establish exceptional enterprises, especially in the fields of sports and consumer-focused industries. They finance brands with a strong sense of purpose that revolutionizes entire industries and cultivates communities that motivate and satisfy consumers.
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